HTTP / 2 is the latest update to the HTTP protocol by IETF. This protocol is the successor to HTTP / 1.1, which was created in 1999. HTTP / 2 is a much-needed refresher, as the web has changed over the years. This update brings with it advances in security, speed, and efficiency.

Does HTTP 2 Affect Your SEO?

According to the latest news, there will be another protocol called HTTP2, and it is stated that Googlebot will support HTTP / 2. Although there is no direct statement regarding this change, inevitably, Googlebot has never supported SPDY. 

However, it suggests they will likely add more user experience indicators to their algorithm or, at the very least, add HTTP / 2 as a ranking signal this year. While this doesn’t affect your website’s ranking directly, in the long run, it will help you more with having a faster website, and according to my quick test from LoadImpact.com, it will reduce website load time by 40 seconds.

How Does HTTP / 2 Work? 

Every time you click on a link to visit the site, a request is made to the server. The server responds with a status message (header) and a file list for that website. After viewing that list, the browser requests files one by one. The difference between HTTP 1.1 and HTTP / 2 lies in what happened next.

Let’s say you want a new LEGO set. First, you go to the shop to buy your LEGO. When you get home>> open the box to see the instructions. However, this tells you what to do: one brick at a time. For each brick, you have to look at the clues to see which brick to use next. This back and forth keeps happening until you’ve finished the entire LEGO set. If your set has 3,300 bricks, it will take a while. This is HTTP1.1.

With HTTP / 2 this is changing. You go to the shop to pick up your box. Open it, find the instructions, and you can ask for all the bricks used in a LEGO set. You can keep asking for instructions for more bricks, without having to consult the manual. If you want it fast, you can even get all the bricks at once so you can build sets in an instant.

What makes HTTP / 2 different?

HTTP / 2 is built on the same syntax as HTTP 1.1, so it functions more as a refresher than a complete overhaul. It was a quite purposeful decision, as it was his responsibility to make this transition seamless, which benefited Internet browsers, servers and end-users.

The tech specs for HTTP / 2 are listed here:

• HTTP / 2 is binary, not textual.
• It is fully multiplexed, not ordered and blocked.
• Hence one can use a single connection for parallelism.
• It uses header compression to reduce overhead.

What does HTTP / 2 mean for SEO?

Like many website improvements, HTTP / 2’s impact on SEO will be felt indirectly. Google does not take into account the preparation of this protocol in its algorithm. But it rewards sites that offer a better user experience.

This includes page load speed. So, it’s fair to say that moving to HTTP / 2 will positively impact website performance with its benefits for SEO. All efforts are focused on enhancing speed on mobile devices. Moreover, there is no doubt that mobile performance will increase with the change to HTTP / 2.

They are changing to HTTP / 2 benefits all digital devices and channels. New coding languages ​​like AMP HTML have limited applications, but the two can work together very effectively. Including HTTP / 2 on your site carries both general and long-term benefits, so people can see it as a platform for faster digital connections, which will benefit SEO services.

When Should The Site Change?

HTTP / 2 is here, and an organization or two like Twitter is using it. Browser support is expanding. A leading software development company states, it is fully supported on Chrome, Edge, Opera, and Firefox, there are several server implementations.

One could easily use HTTP / 2 now, but at least temporarily, serving HTTP / 1.1 and HTTP / 2. Serving your site over HTTP / 2 and boarding visitors still using HTTP / 1.1 would mean doing nothing for a while. 

For now, if you are building a new site or updating an existing site. Then, it’s worth at least to remember that it will need to be optimized for HTTP / 2 shortly.

Do SEO Companies Support HTTP2?

Zazz explains we’re not surprised to see enough SEO companies adding support for HTTP2. Many of these companies think that a better user experience and increased load speed will help in SEO. There he is. So much has been said about all the updates taking place on the World Wide Web.

However, that improved user experience seems to be taking the most critical part of the cake when it comes to SEO. We were expecting an upgrade to HTTP3, but until then, HTTP2 has been immensely helpful for web users to enjoy their time on the internet. So, if you are getting nothing and want technical assistance, then let’s discuss your problem. 

Frequently Asked Questions 

Q1. Are there any technical requirements for the server to launch HTTP2?

Yes, currently only specific server software can support HTTP / 2. If your system can’t or the level of effort to get it is too great, consider using a CDN to implement it.

Q2. Is there an easy way to determine if a site is using HTTP / 2 in its source code?

It’s important to understand that the source code won’t change for HTTP / 2 – it’s a change to the delivery mechanism of how HTML and other files are sent to your browser, but the file itself remains the same. As per the digital marketing services provider, to see if the site uses HTTP / 2, use the Chrome developer tools and add it in the protocol field. There’s also a Chrome extnsion that will tell you right away if a site uses HTTP / 2.

Q3. Does Content Distribution Network help with HTTP2?

A CDN can help your site use HTTP / 2, but it also provides many other benefits. For example, this also means that many requests to your site don’t have to go very far, which will significantly speed up your site. Apart from that, they can do other smart things like optimizing your images on the fly, etc.

Nevertheless, making the mistake of settling for low-quality SEO service providers could result in dire consequences for your online presence & assets, which experts describe as unlimited. The market presents multiple options when it comes to SEO agencies, but selecting the right one can be a tough task for those who lack experience in inbound marketing.

If you are seeking a high-quality search engine optimization service, it is critical to ask potential SEO agencies questions that will allow you to evaluate their expertise. Such an approach enables you to separate the high-performing SEO service providers from those that do not meet industry standards. Whether you are investing in SEO for the first time or seeking to replace your current SEO provider, asking the right questions is critical to achieving optimal results.

3 Important Questions to Ask Before Hiring an SEO Specialist

Before hiring an SEO expert, here are the 3 most important questions you should ask. It would be helpful, however, if you asked these questions beforehand to avoid that worst-case scenario.

Question 1: What Are Your Plans To Improve Our Ranking in SERPs?

There is no doubt that this is the most frequently asked question to any SEO company.

 If you invest in SEO marketing or a digital marketing agency, you want to see tangible results, and a good SEO agency should be open to explaining their methods.

Top-notch SEO companies boast a structured workflow and can clearly communicate their services to clients in layman’s terms. Any company that withholds information & masks their methods under a cloak of technical language should raise a red flag. Likewise, a company that declares their process as beyond comprehension is likely disguising a lack of transparency and expertise. Trustworthy SEO companies lay out the details with confidence, effectively guiding their clients towards strategy and success.

Good SEO agencies should tell you the following:

SEO / website audit – An SEO audit is vital for identifying any faults with your website that may be hindering your search rankings. Your agency will investigate broken links, sluggish load times, & web content that isn’t optimized for mobile devices. These issues can drastically impact your visibility online.

Keyword research – Achieving top rankings for your website requires more than just randomly selecting keywords. You need to focus on the most relevant terms & topics that align with your specific business objectives. That’s where quality SEO expertise help. Trustworthy SEO companies will conduct extensive research & provide a customized keyword list that attracts the right visitors to your site. Investing in targeted keyword optimization sets you up for long-term success in reaching your ideal audience.

On-page optimization – Boosting the performance of your website requires more than just creating content & hoping for the best. On-page optimization is the key to achieving a high ranking on search engine results pages. By conducting a comprehensive technical SEO audit, your SEO company can identify any issues that need fixing so that your website runs smoothly. Plus, they’ll implement a strategy to enhance & optimize your site’s pages & give you a competitive edge online.

Link building – Building backlinks is vital for your website’s success on Google search results & it hinges on producing compelling content. For this, expert SEO firms invest in creating original high-quality content accompanied by effective link building techniques. However, it would be best if you were wary of any agency that offers a vast number of low-cost links- these links may harm you more than they help. Choose wisely!

Here at Zazz, our SEO services cover a complete SEO audit and keyword research process. We perform extensive on-page optimization as well as off-page SEO, content strategy, and link building to improve your search rankings. Our local SEO strategies will also help you rank higher in local search engine results.

Question 2: Would You Be Able to Fit That Strategy Into Our Business Niche?

Effective SEO strategies are never universal solutions – every business requires a unique approach that caters to their industry, business model, & goals. A local business aiming to attract customers from a few postal codes would require a distinct approach compared to a multinational company eager to expand across a global market. Although industry-specific knowledge is beneficial, SEO agencies must showcase their ability to adapt general practices to your niche. Ensure that the company can describe the specific processes they will implement to match their techniques to your business.

By doing so, your SEO partner will optimize your website to meet the  needs of your brand & provide desired results. Collaborating with an experienced SEO partner who understands your business’s unique needs will foster long-term success.

Question 3: Why Must We Look Over the Other SEO Service Providers?

Prior to collaborating with an SEO agency, it is vital to pose significant inquiries. However, the answers are not always straightforward & can require assessment. A proficient SEO firm might provide a comprehensive strategy targeting both on-page and off-page factors, resulting in a gradual, steady improvement in website ranking. Be wary of a budget-friendly SEO agency boasting a high quantity of backlinks as a quick fix, as quantity does not necessarily equate to quality & it could cost long-term success.

Then you know what to do. First thing, good SEO cannot be cheap, lots of backlinks don’t matter (quality matters), results are faster, how fast? When inquiring about their SEO experience, you must request an in-depth analysis of their achievements, including accomplished projects, client satisfaction levels, & references. Also, hear about their strategies implemented, the methodology behind them & the results obtained. Exceptional communication abilities are also a plus that one must consider.

Time to Wrap Up 

An SEO marketing strategy can make or break your digital marketing campaign.

 While a successful SEO campaign can double your traffic and sales, a bad campaign cannot increase your site’s ranking. Fraudulent SEO practices can result in manual penalties that small businesses cannot afford.

However, ask these questions before you hire an SEO agency. When you find an efficient agency that can answer these questions and you feel like you can trust it. Therefore, you will finally be able to find your perfect search partner.
Ready to start moving up the rankings? Find out what’s holding you back by contacting our SEO Experts.!

Also Read:- Top 10 SEO Agencies in The USA

Moreover, we look at several points ranging from the SEO company’s efficiencies and customer service quality. Hence, getting an SEO expert or a list of top-ranking SEO companies in the United States can be useful.

List of Top 10 SEO Marketing Agencies in USA

Many people type on their phones and computers- looking for SEO agencies near me. It is crucial for all businesses, regardless of their size, to hire a search engine optimization company. To help you make an informed decision, we have curated a list where you can find the top SEO company rankings in the US, based on thorough research and analysis.

1. Zazz

It is a performance-focused SEO agency in the USA with services designed to increase leads and eligible transactions for clients. However, headquartered in the US, they have more than 50+ digital marketing, design, and development experts serving customers through SEO, PPC, web design, and more. Moreover, Zazz is a specialized SEO company offering business strategy, on-site optimization, link building, technical SEO, keyword research, and content development.

2. AppStudio

Appstudio is a full-service SEO agency with a team of 30+ professionals. They offer comprehensive SEO services for companies ranging from small businesses to enterprise-level. However, they have clients from various industries, including business and financial services, B2B SaaS, e-commerce, insurance, education, and healthcare.

3. SocialSEO

SocialSEO is a leading provider of digital marketing, SEO, social media and website services with around 35 pro experts specializing in advertising, web design, content creation, and link building in the US. With Google’s SEO and PPC partnership and accreditation by Bing Ads, SocialSEO offers unmatched results.

4. Vivial

Vivial is on a mission to help individuals realize their full potential. They do this by leveraging their expertise in search engine optimization (SEO). Their top-rated SEO company offers a variety of services, using proprietary growth strategies to elevate businesses to new heights. With Vivial’s specialized approach, clients can expect to see a significant increase in organic traffic & online visibility.

5. TopSpot Internet Marketing

TopSpot Internet Marketing provides trusted SEO marketing services for small to medium-sized businesses. With a rapid expansion in response to a growing demand for SEO solutions, TopSpot is a top choice for those looking to increase their online exposure & drive financial growth. Their expertise is exceptional in the industry.

6. Lyfe Marketing

As a top-notch and acclaimed SEO Company, Lyfe Marketing offers comprehensive digital marketing & search engine optimization solutions to online businesses. With their renowned expertise in SMO, PPC management, SEM, and other cutting-edge approaches, they are highly rated among digital marketing agencies. Their exceptional SEO services are designed to help businesses grow & establish their brand across all scales.

7. Lifted Logic

Lifted Logic is a company that specializes in SEO and has extensive knowledge in semantic search, advanced SEO, & automation. Its goal is to provide top-notch digital marketing solutions using state-of-the-art visualization and technology. Their dedicated team aims to assist small & mid-sized businesses, as well as fortune companies, to excel in online business with their comprehensive SEO services & expertise.

8. Fair Marketing

Creativity and dedication are two words that describe Fair Marketing Inc as the best SEO agency. Fair marketing Inc has successfully and efficiently completed several projects. However, these are the leading experts in link building, social media optimization, PPC, online reputation building, and bad link removal strategies.

9. Kobe Digital

Kobe Digital is an industry-leading digital marketing agency that has received numerous accolades. Their specialty lies in optimizing challenging keywords to improve search engine rankings. They are renowned for their expertise in SEO, PPC & reputation management services. Moreover, they provide Social Media solutions to businesses looking to solidify their online presence.

10. Regex SEO

Regex SEO is a leading SEO services company in the US that use only ethical “White Hat SEO” techniques. These strategies align with the guidelines of major search engines like Google, Bing, and Yahoo. With a focus on using proper SEO techniques, the Regex SEO package provides a valuable solution for your branding and online marketing needs. Let Regex SEO help you achieve great success with comprehensive SEO strategies.

What Can An SEO Agency Do For You?

First, you need to choose one of the top SEO companies in the US. When we decide to rank SEO companies, we take into account their proven success and their team’s expertise. The ideal SEO agency should have sufficient experience and knowledge in your industry. They also need to be accessible and creative.

Almost every SEO company offers free consultations. After listening to your needs, the team will provide you with an action plan tailored to your needs and expectations. If the service, prices, and company culture fit your business, you’re ready to start.

What Else?

After hiring an SEO team, they may suggest a website redesign for optimal results. For e-commerce businesses, agencies can make tailored adjustments to your site, while also customizing your social media pages. Professional agencies implement strategies, such as SEO, content marketing, social media management, & paid advertising, to achieve the best possible outcomes for your brand.

Note These Things Before Finalizing An SEO Agency Near You

Although our list is impressive, not all SEO companies can be the right choice for you. We recommend that you ask for a few quotes from the leading vendors. So, you can determine which company shares your vision and fits within your budget. We would recommend 1 or 2 quotes as good examples of what is out there. If you don’t like the quote, contact us to get a quick solution. Make sure to pay attention to the  most important aspect – customer service.

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When you follow the procedure for selecting your domain name, you may find that a premium domain is the perfect choice. This guide will share what you need to know about premium domains, why premium domains are so expensive, and what drives their values.

What is a Premium Domain?

A premium domain is one that a company and an individual owner have put it up for sale. Premium domains can be used previously for now obsolete websites or bought by an individual, business, or domain registrar to sell at a profit margin.

The value of premium domains on the following basis:

Marketability – Bold and memorable name

Keywords: high-value words that people tend to use in searches.

Short length: One or two words

Why Are Premium Domains So Expensive?

There can be many reasons why the premium domain is so expensive. But one of them is the hidden cost! Due to some hidden charges of the domain name makes it expensive.

So here in this segment, we will reveal why the premium domain is so expensive. Moreover, you will be able to make the most excellent decision.

Annual Renewal Prices

The domain name registration and web hosting is one annually. Thus, one can keep control over their domain name as long as they continue to renew the registration every year.

Domain registrars offer discounts on the first year’s domain name, but their renewal costs are much higher. Additionally, annual renewals will be priced much higher.

Domain Privacy

ICANN requires each domain registrar to add all contact information for the website owner. And this information can be publicly accessed using WHOIS data. Other companies may use this information to contact you about a possible trade association.

Having the WHOIS data publicly available can result in spam phone calls and emails. Moreover, this is why many domain registrars sell a plugin called Domain Privacy.

Email Domains: Email Accounts

When purchasing a domain name, you will probably see an email domain plugin for setting up a professional business email address. If you want a more professional option, we recommend buying it directly from other sources to lock into a registrar.

Since you have to pay for domain renewals, paying upfront over several years can save you significant amounts. But these hidden fees are mainly for new domains that are available for registration.

How Much Does A Premium Domain Name Cost?

Premium domain names are pre-registered domain names that are often branded. Domain investors often register these premium domain names to sell them later at a higher price for a profit.

The cost of premium domain names can range from a few hundred dollars to thousands of dollars. It all depends on the uniqueness of a title, brand’s overall potential, and the length domain.

Here are the following most expensive domains sold to date:

• Fb.com – $ 8.5 million
• PrivateJet.com – $ 30.18 million
• Hotels.com – $ 11 million
• Insurance.com – $ 35.6 million
• Business.com – $ 7.5 million

*The data is taken from godaddy.com*

Furthermore, one can easily find out the premium domain names stated for sale by some sellers on multiple websites. Besides, we recommend purchasing domain names from trusted websites to ensure a secure transfer of the domain name.

How to Buy A Premium Domain Name?

Buying a premium domain that the owner has listed in an aftermarket works the same as buying a regular domain name:

• Search for a domain.
• Enter the domain to your cart.
• Log in or create an account with your domain provider.
• Add your contact information.
• Check out.

You will then be the proud owner of a new domain name, which will renew at the average price of the extension for subsequent years that you own the domain.

Several things can happen behind the scenes that will affect the time it takes to transfer ownership to you. Some services facilitate this process, and others require a bit of back and forth, which may take a few minutes. We at Zazz  our professionals collect the necessary information and details to handle it for you and ensure a safe transfer.

What Drives Premium Domain Value?

Add authenticity

As we all know, a domain name with the best and eminent keywords in your niche can play an essential role in establishing your website as an authority.

Many startups or fortune companies hire certified SEO consultants to improve and maintain the precise website.

Get users who skip Google

As much as Google has taken over with how we find content online, many people still bypass search engines and enter a domain name. However, we understand they will take them to a relevant website in their address bar.

A premium domain will ensure that you attract these users who might not have found your website otherwise.

One of many startup costs

There are many upfront costs integrated to start a project. However, a domain name can be one of them. In case, you find a great premium domain name, then you will thank yourself for getting the best possible domain for your site.

Final Note

According to some competent digital marketing services provider, most of the retention and registration of a domain name is cheap. However, premium domain names can cost you hundreds of dollars. For that reason, buying one is not a decision to be made quickly and lightly.

Whether or not a premium domain name is worth it after knowing how much it will benefit your site. If you want to attract users and get traffic, so the proficient domain name is worth the investment. However, for most sites, it is simple to explore a familiar domain name that works perfect.

So you still need some help, let’s discuss it with us. Our experts will surely help you!

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Above here, we mentioned a user’s real-time scenario. As we all know, SEO’ search engine optimization’ becomes a vital part of the IT industry. It’s no secret that the SEO game and business are changing rapidly. 

Those who remain attached to the old SEO mindset that more links earn and keyword volume will fail. You can no longer rely on Google or popular website blogs to optimize a website well.

Thinking that SEO is all about link building is the biggest myth; it is an outdated strategy. So today, we considered this topic and created this blog.

Here, we are going to reveal everything about the best SEO services provider. However, don’t jump in to find out what SEO is, the future, and why search engine optimization is beneficial for your business.

What is SEO?

SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase your visibility for consistent searches. Zazz, a competent SEO consultant agency, claims that the better visibility your pages have in search results, the more likely you will attract attention. Plus, it attracts potential and existing customers to your business.

Top 4 Benefits of Search Engine Optimization in Marketing

We all are aware of the fact that SEO is a part of digital marketing services. Here in this segment, we will disclose the pros of using Search engine optimization in marketing. Some of them are as follows. Let’s take a quick look:

1. SEO Traffic is More Likely to Convert

SEO traffic is more likely to transfer than other traffic sources. Search traffic provides the best conversion rates for well-managed websites. By ranking in the search engines, you are positioning your business to earn more conversions.

2. SEO Builds Trust and Credibility

People trust Google. They use it every day to find what they are searching for. By ranking high in search engines, your business will build trust and credibility with your audience. 37% of search engine clicks are on the top organic list.

3. SEO Influences Purchasing Decisions

SEO significantly influences purchasing decisions. It is due to the developed trust and credibility mentioned in our previous points. Use Search Engine Optimization services to improve your conversions by influencing the purchase decisions of those on the web.

4. SEO Makes Your Customers More Informed

Your customers use search engines to do their research. However, they use their findings to help them make informed decisions about available options. High SEO rankings permits you to educate customers. It builds trust indirectly, but more importantly, it helps them make an informed decision.

Future of SEO

The future of SEO will depend more on voice search and artificial intelligence. The actual SEO of websites will be less important as Google’s algorithms improve. However, being rich content on your existing website will be as crucial as ever. Also, the way we optimize content will likely change as virtual assistants gain more users.

Although Google will get a lot smarter with artificial intelligence, it will still need a database of quality information to extract, which means that the content on your site will never be unimportant. Search results will remain much more direct and concise. This means that the written content can change to be more accurate, but the content will never go away.

How SEO Will Change in 2021

1. Attractive content

Even if your SEO is good, search engines are looking for unique, attractive, and high-quality content.

For one thing, your brand might want to diversify beyond the usual blog-like content. Videos are getting more engagement these days.

Other than that, younger generations consume GIFs and infographics instead of reading. Boosting your site’s portfolio in these areas will help your site’s ranking.

2. User experience

For user experience (UX), loading speeds will now be a factor for Google’s index rankings. This is related to a greater call to prioritize user-centric search results. As a brand, you need to work on building your site to make it easy to navigate.

To do so, you can hire UI / UX developers, because it must also be mobile-friendly, both in design and content. Make your design responsive and your content pleasing to the eye with short 2-3 sentence paragraphs and bullets.

If you want your brand to get the most exposure online, then it’s time to focus on the little things that you may not have paid much attention to before. Technology is changing rapidly and more and more of the little things will be a factor in how people search. Be prepared, as it is vital to be prepared for what the future of SEO holds.

3. How can we forget about the featured snippet

If you’ve ever googled a question, you may have noticed how Google provides a small box where your query is answered via text or an image.

So how do you find yourself inside the fragment? Similar to designing your keywords for verbal search, try creating your page tags to fit longer, question-based searches.

Let’s Wrap Up

SEO is the practice of optimizing websites to rank high in the search results of search engines. As a leading and competent SEO agency, we trust and understand that it is the best way to rank your website. Because, SEO focuses on making every aspect of your site amazing.

Also, practice sustainable SEO, thinking of your user, and you will benefit in the long term. So, let’s discuss your project with us without a second thought. Our certified professional will help you with his great knowledge.