As per a recent ecommerce report, PWA portals are considered to be more beneficial for ecommerce businesses as compared to mobile apps. But what makes a progressive web app far more profitable than a custom phone application? How did global giants in the ecommerce sector manage to establish their prominence among worldwide consumers with the help of a progressive web application?

You may also read – Costs & Key Features of Fashion eCommerce App Development

There are many other questions that arise with the popularity of PWAs and the primitive need for PWA development services in the USA. Throughout this post, we will unleash the answers to all these questions while exploring the inevitable power and benefits of a progressive web app or PWA for e-commerce businesses!

What is a Progressive Web App & How Is It Different from Mobile Applications?

A progressive web app or PWA is an application that users operate on a web browser. You don’t need to download an app or software to browse products and place the order online. It is comparatively more beneficial than a mobile website or an application due to a faster loading time and a lower bounce rate (42.86%).

A Magnified Look at the Popularity of PWA Platforms

Before we discover the major takeaways of PWA benefits for ecommerce, let’s look at the numbers that prove the significance of a web application in the retail domain:

• Starbucks has managed to increase its daily orders via desktops by 2X. It is proof that a PWA benefits e-commerce and other service apps just as effectively as a natively developed mobile app can.
• Uber, as the most dominant taxi service brand, invested in an efficient progressive web app that decreased the loading time to 3 seconds. The web application is so powerful that it can be loaded easily on 2G networks.
• Aside from retail & e-commerce, a PWA (progressive web app) also benefits other sectors including travel/accommodation. A whopping 300% boost in the revenue of Best Western River North Hotel is a statement that sustains the impact of PWA development services in the USA.
• From conversion rate to bounce rate and platform engagement, progressive web apps have established their influence in diverse areas. The improvement is quite evident from the growth of the UK clothing brand George. The web app came out to be 4 times faster than the previous website with a 31% rise in profits.

You may also read – What is The Cost to Build an eCommerce Website?

• Tinder is the most used dating app in the world, but the journey has never been so seamless for the platform before. Even though the dating application has iOS and Android versions, the PWA has helped the brand gain a higher engagement rate with a reduction of 7.22 seconds in the loading time.
• Mobile commerce is the most active passage of revenue for retail brands. It has been fully leveraged by beauty ventures like Lancome which saw a 17% increase in its conversion rate. In addition to this, the web app has witnessed a 51% boost in the number of mobile users.

Top 7 Reasons to Choose PWA Development for E-Commerce

From travel, leisure, e-commerce, and on-demand service apps to restaurant delivery app development, PWA benefits all imperative digital platforms by reducing the loading time, elevating the conversion rate, and maximizing engagement effortlessly.

In this section, you will take a descriptive look at some benefits of PWA or progressive web app design and development services for your e-commerce business:

1. Native Experience Across All Devices

Most people shop online using their mobile devices, but they don’t want to download a new app every time they have to purchase something. A web application loads quickly on smartphones and desktops and emulates the exact native behavior of an Android and an iOS device.

2. Immense Usability & Responsiveness

If you want to optimize your e-commerce venture and leverage the benefits of the PWA platform, you should consult a mobile app development company. An experienced firm will build a web app with AMP integration to make your online shopping portal far more responsive and user-friendly for your target buyers.

You may also read – Build a Perfect eCommerce Store by Integrating ERP Software

3. Shortcut to Device Home Screen

A progressive web app becomes more prevalent in the eyes of your audiences as it can be added to the home screen of a mobile or desktop device hassle-free. This way, your buyers don’t need to prompt a new search every time they need to shop online.

4. The convenience of Offline Mode

As mentioned earlier, an efficiently designed web application can work impeccably on 2G networks. The concept of progressive web app platforms is a boon for shoppers who live in areas with internet issues. In fact, some of the features and interfaces can be explored in the offline mode of an application.

5. Higher Search Engine Visibility 

A website takes a few months or even years to come to the notice of its target buyers. On the contrary, the marketing of a native mobile application requires a higher budget & a dedicated team to drive sufficient outcomes for generating a decent revenue. A PWA is considered a better choice for ecommerce because it has a higher visibility rate in search engines.

6. Reduced App Development Costs

For expanding your retail brand outreach, businesses need to hire a cross-platform app development company or design a custom interface for all devices & operating systems. You can save on mobile app development costs in the USA and expect other benefits for your e-commerce business with a PWA platform.

You may also read – Cost of Mobile App Development in the USA 2023

7. Exceptional Conversion Rate

Uber, Starbucks, and many other globally recognized businesses have engrossed millions in profits with the help of the PWA platform customization. Given the reduced loading time and native experience, users are more likely to buy from a web app that they don’t even need to download.

PWA Examples – 5 Global E-Commerce Brands That Make Profit As Web Apps

1. Amazon

Amazon is present in almost every household in the world in the form of Alexa, Prime, Good Reads, and other products. The success of Amazon Web Services is a whole other story. Aside from the most used Amazon products and services, its web app is a major source of revenue for the ecommerce giant that led to a 1 trillion dollar market cap.

2. Alibaba

As one of the oldest ecommerce brands in the world, Alibaba has had its ups and downs in terms of annual profits. Though, the progressive web application of Alibaba helped the brand amid the COVID conundrum in sustaining its consistent range of revenue that reached 123 billion dollars in March 2022.

3. Groupon

Groupon is available to its users as mobile and web applications with a revenue count of 153 million dollars as per the Q1 of 2022. Even though the application has collectively 5.8 million Android and iOS app users, the progressive web application has been a major source of profits for the deals & offers-based platform.

4. eBay

Your not-so-traditional ecommerce platform made its way to the online shopping market in 1998 as a customer-to-customer platform for product auctions. It certainly has been a rocky ride for the ecommerce giant, but its progressive web application has helped the brand accomplish a revenue count of 9.7 billion dollars in 2022. 

You may also read – How to Choose the Right Technology Stack for A Mobile App

5. Shopify

The power behind some of the most successful ecommerce ventures on the web has its own online presence in the form of a PWA. Shopify has 1.75 million merchants who are currently using the platform to sell their products online. The e-commerce B2B provider uses a web app itself which points to the impeccable benefits of PWA for e-commerce.

Why Hire Zazz for Progressive Web App Development Services in the USA?

While gaming and healthcare precede the most profiting industries in the United States, the consistency of growth and continuous revenue in the ecommerce sector is there to establish the need for PWA or progressive web app development services. Whether you are seeking to elevate the experience of your buyers on a defined budget or enhance the conversion rate, a web app is certainly the way to move forward.

However, you need the consulting and operational assistance of an on-demand mobile app development company in the USA with years of experience in responsive website & web app development. If you are looking for such service providers, then Zazz can be of help. We have been in this industry serving our clients from Fortune 500, SMEs, and start-ups for more than a decade now. Our collective expertise in responsive web design and native app UI/UX makes us a suitable agency for PWA app development services.

You may also read – How will AR App Development Lead the Way for Retail in 2023?

As the fastest-growing app development agency, we are committed to delivering the best solutions for your ecommerce brand. Our expertise lies in our insight-driven design and development methodologies. A deep dive into market research and analysis is what makes our team of 275+ development professionals accountable for success. Moreover, our unconventional practices followed by a robust product testing process wind up for a full-fledged platform that reflects excellence.

To get more information about our progressive web app development process and start your own ecommerce PWA platform, book a call now!

Today more than ever, consumers tend to seek more and more what mobile applications can offer them. Shopping on the go with access to a wide range of options to choose from is a huge draw that ecommerce sites can provide to their customers via mobile apps to increase sponsorship. Check out the types of trendy ecommerce app stores mentioned in the upcoming section.

Category of Fashion eCommerce Mobile App Stores

1. Single Vendor Fashion Mobile App

Virtual stores allow customers to buy directly from the website or the application by selecting products and making online payments. It is a business-to-customer model. In these, brands create their separate applications exclusively dedicated to their brand and sell products only under their brand name.

2. Fashion mobile app from various vendors

This is like Myntra, Nykaa, and other great apps that host most brands and allow anyone to start their business by selling products with a brand. It is a platform that brings together several brands under one roof. Users can log in to their accounts and start searching for any brand of their choice, as long as the brand has put their products for sale on the platform.

3. Customer to customer (C2C) and business to business (B2B)

These platforms involve only customers who sell their products to other customers in the application. And B2B includes the exchange of products between two entrepreneurs. It mainly includes manufacturers, wholesalers, traders and retailers.

Fashion eCommerce App – Must-Have Features

These are the basic functions that you will need to create a mobile application for online shopping. According to a leading mobile app development company, these features will make up a robust, standard eCommerce app.

1. Personal Profiles

The first thing your application will require from a customer is to sign up. While registration is not usually necessary to navigate a website, it is more difficult to reach your website customers unless signed up. With personal profiles, you can obtain additional information about your customers and tailor your marketing campaigns according to their preferences. Personal profiles must include all the information necessary for delivery. Also, it should include payment details, addresses, names, and other details.

2. Multiple Accounts

If you own a marketplace, you need to think about customer accounts and sellers’ accounts. Merchant accounts should include their own set of features, such as adding products, receiving payments, and communicating with customers.

3. Landing Page

Your app landing page is the first thing your customers will see after onboarding. Make sure you include the information that is most interesting to your users.

4. Product Catalog

The product catalogue in your eCommerce application is the core of your application. Your catalogue should be image-based, and the most common way to do this is to tile images, product names, and prices. Another way to do it is to list the same items that go directly below each other. You can also display a snippet of a product description if it fits well with your application design.

5. Push notifications

Push notifications are one of the biggest advantages of mobile applications. According to studies, they are instant and brilliant, and the open rate of push notifications is quite impressive. Push notifications help to prevent cart abandonment and encourage sales by informing users that a product of their favourites is now cheaper or is available again.

6. Favorites and cart

Your clients ought to have the option to add any item to their top favourites or cart. The cart is one of the final stages of the shopping process, and the most common problem for retailers is cart abandonment. You can minimize cart abandonment by offering discounts and adding attractive call-to-action buttons.

7. Order & Delivery Status

After placing an order, you should inform your customers of your progress – it is common practice to send an automatic notification when an order is shipped and include the estimated delivery time. When the product arrives, you also need to send a message to your customer.

8. Order Confirmation

Once a customer receives a product, they must confirm delivery and have the ability to make a complaint if there is a problem with their order.

Cost of Developing Fashion eCommerce Mobile App  

The cost of the online shopping app is highly dependent on the hourly rates of the team you hire. That is why many companies prefer to outsource their projects since hourly rates depend on the country and the company you choose. The cost of the shopping app in the US or UK is quite expensive. Also, the development cost of the eCommerce application is completely dependent on the features, time spent developing the application, the number of hours spent on the project, the user interface / UX, and the design of the application. So, proceed to the next section to learn about the best ecommerce app development agency for your dream project.

Choose Zazz for Fashion eCommerce App Development.

Zazz is a leading iOS and Android app development agency in the USA that offers eCommerce mobile app development services worldwide. Our competent team of highly trained e-commerce developers can turn your ideas into a mobile application. We create comprehensive mobile app solutions for retail businesses of all sizes and types. Our team ensures full transparency in all phases with a customer-centric approach, from initial inputs to final implementation. So, do not wait anymore, partnering with us for developing an eCommerce app for your business. 

Frequently Asked Questions

Q1. What technologies do you use for building an innovative eCommerce app?

Front-end technologies: AngularJS, CSS3, Universal.

Backend technologies: NodeJs, PostgreSQL, TypeScript,  MySQL,

Third-party integration: AWS, PayPal, Twilio, Stripe, etc.

Q2. How much does it cost to develop a fashion eCommerce app development?

The average cost to develop an eCommerce mobile app ranges from $ 18,000 to $ 100,000 and up. It completely depends on the features you want to add to your app.

Q3. Which is the trusted company for developing an eCommerce app?

To accelerate the growth of your e-commerce business, partner with Zazz for your right e-commerce application development project. The mobile application development agency has an experienced and dedicated team that includes developers and business strategists, a design and technology team, a development team, and a test team working around your project to solve all unexpected problems with their solutions creatively. 

To ensure that your eCommerce application is equipped to offer payment terms to customers, it’s of utmost importance to integrate a credit limit setting feature. As showcased by the extensive statistics mentioned earlier, the eCommerce landscape is continually evolving, thus emphasizing the need for adaptive & innovative strategies to remain relevant in the market. 

We have meticulously identified & narrowed down our eCommerce feature options to align with the top market trends for the next few years. Our approach is aimed at providing unparalleled solutions that enhance user experience, foster growth, & boost profitability for eCommerce businesses.

We have meticulously identified & narrowed down our eCommerce feature options to align with the top market trends for the next few years. Our approach is aimed at providing unparalleled solutions that enhance user experience, foster growth, & boost profitability for eCommerce businesses.Here is the list of the top eCommerce app features for any startup or enterprise, which every software development agency includes:

Audio Experience

In recent times, many established apps have been incorporating audio experiences to enhance their applications. For example, the popular dating app Hinge has recently added an audio feature. It allows users to upload an audio clip of 30 seconds on their profiles.

The well-known music app Spotify also offers the feature to make in-app podcasts available to users on different packages. The best android app development company believe this type of audio content that includes features for eCommerce will be hugely popular within retail apps.

Livestream Shopping

Post-pandemic is one of the features that has revolutionised the world of online purchasing live streaming. Live streaming was first launched by social media giants like Instagram and YouTube. On live streams, companies display their product on different profiles and pin directly to their items on the screen.

Buy-now-pay-later

The market is increasingly demanding a Buy-Now-Pay-Later (BNPL) feature to be available, similar to Afterpay as an alternative purchase alternative. This feature allows customers to buy something and pay it off in several installments. BNPL transactions are expected to grow by more than $400 billion through 2026. It is believed that consumers and consumers tend to pay massive installments through BNPL instead of credit cards.

Apple, one of the largest technology giants, has paved the way for BNPL eCommerce with its feature, Apple Pay. This innovation has taken the digital market by storm and is continuously gaining momentum. For businesses looking to stay at the forefront of innovation, partnering with a top iOS app development company is the way forward.

This feature lets users split the purchase cost into four equal payments without or with no interest. In addition, the e-commerce mobile app development company uses the pay later feature to include advanced eCommerce features on their list. 

CTV ads

CTV, referred to as Connected TV advertising, is one of the latest trends in the eCommerce sector that is altering the marketing landscape for companies. With Google’s decision to devalue third-party cookies and an Apple iOS 14.5 update, eCommerce businesses are looking for new channels to connect with their intended audience while adhering to privacy-related protocols. CTV advertisements are the latest performance channel.

Social media integration

Integrating social media is the most effective and popular eCommerce feature in the world of retail technology. Integrating social media into your app for business will assist users in login in, registering and sharing information about your products.

One of the exceptional features in the world of mobile e-commerce, designed by the leading ecommerce mobile app development company, enables users to effortlessly share discount coupons or promotions on their varied social media accounts with great ease & convenience.

 Additionally, they can share achievements they have not yet unlocked on the app. This will help to promote your company and help you to generate more sales.

Great user experience

There’s no shortage of easy-to-use and user-friendly applications available on the market; that’s why no one would hesitate to leave the app if the experience doesn’t meet their needs. As a result, you’ll see the importance of UI UX in your apps and the retention of your users.

Users who download your app will find the whole experience different and superior to all other competitive apps. In essence, anyone who spends time or money on your app will find your app to be worth the investment.

Feedback and rating

A standard function of eCommerce applications is the feedback and rating feature. It is often believed that having feedback or report options only benefits users. Any feedback you receive on your app could use as a reference to enhance the application. Remember that the app’s purpose is users’ satisfaction and must be developed as thoroughly as possible.

Conclusion

An app for mobile e-commerce must be designed to provide an engaging and distinctive experience that makes shopping online more simple and seamless. In addition, however, it must include elements that boost sales and increase revenues for your company. So, it is always recommended to use the best social media app development company USA.

An online store launch is a multiphase process; each small decision, action, and step require added investments. Apart from this, the intricacies of the website or app you build make a difference. So, to make things easier and simpler for you, we’ve rounded a list that describes each factor that influences your eCommerce website cost.

Stages That Influence Your eCommerce Website Development Cost

Being the most reputable name for eCommerce website development, we must make things simpler for you. The eCommerce website cost estimations we’re going to provide you with will give a basic idea. Until and unless you share your business goals with the expert team, no one can tell you the exact rate since the cost depends on your website idea.

We’ve split the overall eCommerce website development process into four parts where you can get everything you need to know about eCommerce website cost. Let’s dive in.

• Stage 1: The first stage that becomes an influencing factor in the eCommerce website development cost before the development process begins is market research, analyzing competitors, studying similar apps in the market, etc.

• Stage 2: Here, you’ll learn about the factors determining your eCommerce web design cost, development and testing charges, etc.

• Stage 3: Advertising activities and eCommerce website marketing take place in this particular stage.

• Stage 4: Product maintenance and support.

Let’s take a closer look at each of the stages in an elaborated format.

eCommerce Website Development Cost at the Initial Stages

• Domain Name

The domain name is where your eCommerce website cost depends first. It’s the platform that marks your brand’s online presence, and for that, you need to purchase an apt name to permit your end-users to access your website. Domain name registrars such as GoDaddy or BlueHost are the most recommended ones out of many. The cost starts at $8/year.

• Hosting

Hosting keeps your website awake. If it’s down, users won’t be able to access your website. Its cost depends on your website’s load and complexity. Besides this, the sort of web hosting you opt for can have an influence too. Here are a few hosting options.

1. The cheapest option available is Shared hosting. It might come with no-fuss maintenance, but there are certain limitations and security-related issues;

2. VPS hosting (Virtual private server) is also a shared hosting that has a lot of advantages, including scalability and high affordability, as well as personalization features and IT-level security;

3. Cloud hosting is another hosting option that runs on many servers and provides outstanding reliability and numerous useful features. 

As a leading web development agency, we advise you to go for big names when it comes to hosting to avoid issues in the future. This is another important factor determining your cost to build an eCommerce website, and hosting is priced between a hundred to a few thousand dollars per year.

• Paid Tools

The tools needed for website design and development have certain rates too. For instance, SaaS solutions for robust online store development costs between $2o-30. Simultaneously, the powerful Magento Enterprise package costs around $5,000 but comes with exceptional customization features and a best-in-class configuration system. 

While we are stating these as “initial costs,” consider that these charges are repeatable since you have to keep on paying for your hostage usage and domain name as long as you run your eCommerce website.

• Active Development Cost

This section will give you the idea and answer your question, ‘What is the cost of building an eCommerce website?’. Here we’ll give you all the necessary details that influence your eCommerce website cost based on design, development, quality assurance, maintenance, and additional features. 

• eCommerce Website Design Services

A visually impressive and interactive website design plays an important role in gaining customers’ attention. The future success of your business depends on this, and you need to consult a renowned web and app development company for this. 

Basically, the development process starts with deep research, prototype and wireframe creation, and choosing a robust UI/UX design. The more unusual and complex the design is, the more visual effects and animation you want to incorporate, the more it’ll influence your eCommerce website design cost.

Generally, the eCommerce website design costs somewhat around $2000-8000 approximately.

• Building the Product

How much will an intuitive and robust eCommerce website cost? To make your website highly efficient and future-proof, you need to take utmost care of the front-end and back-end construction.

Front-End 

A reputable front-end development company knows that a visually impressive user interface is the key to creating a robust eCommerce website to gain users’ attention. This process begins when the website design is ready. The interface complexity and the tech stacks used while development influences your eCommerce website cost.

The cost will be around 3,000-10,000 USD roughly.

Back-End

The back-end is the server-side or your website’s heart. It is unseen to your end-users and is highly expensive since it requires more effort and time to create. The quality of your website or web app is dependent on your website’s server-side. The overall performance of your system rests on the back-end, and it’s better not to compromise with eCommerce website cost, especially on this particular component.

Testing Specifics

To make sure you build an immaculate and seamless product, you need to rigorously and exhaustively test the quality of your product, and we recommend you invest in quality control and quality assurance services. These processes are crucial, and you should definitely need to consider them when calculating the cost to build an eCommerce website.

It’ll cost you around 2,000-5,000 USD approximately.

Website Maintenance

Like a construction crew maintains and repairs roads, the same goes for your website for a peak-level performance. Without maintenance, your eCommerce website can crash and experience issues like graphical errors on your product photos, checkout bugs, and sometimes unresponsive pages. 

No matter what the problem occurs, it’s better to have someone to keep your site well maintained and running seamlessly every day. It might raise your entire eCommerce website cost, but the long-term benefits that come with it are hard to neglect. 

Additional Features and Functionalities That Determine Your eCommerce Website Cost

As mentioned earlier, the more advanced features and functionality you want to incorporate into your website, the greater the investment will be. It’ll add extra to your eCommerce website development cost. A basic company page or landing page won’t be so costly, but when it comes to developing a dynamic eCommerce website, the rate will be a bit higher owing to an additional number of useful and complex features.

• Basic Features

You need to implement specific website components on your website without any choice, like user profiles, filters, listings, reviews, shopping cart, analytics, checkout, etc. Generally, these features require a nominal eCommerce website cost, but numerous other advanced functionalities hike the development cost.

• Payment Gateways

Incorporating payment gateways is an important element of the app’s functionality. Although it isn’t easy to link your eCommerce website to third-party APIs of Braintree or Stripe, there are a host of services available that can offer you greatly. Integration of payment gateways might hike up your total eCommerce website development cost, but you should implement payment gateway comparison research on your list.

• Integrations

If you plan to link your eCommerce store with social media, several other websites, CMS’s or Google Drive, your online store development cost will slightly rise, and you need to plan your budget based on that.

• Chatbots

Chatbots are the talk of the town today since they are in huge demand. Bots might raise your eCommerce website cost slightly, but believe us, you can solve your user’s problems efficiently with them. Bots can provide multiple opportunities to business owners by:

• Skyrocketing your customer service;
• Entertaining and engaging your customers;
• Gathering data to help you track your user’s preferences;
• Solving your user’s problem instantly at any time;
• Contributing to lead generation processes.
• Helping you by curbing expenses on recruiting specialized customer service executives.

• Mobile Migration

As a premier eCommerce mobile app development company, we know that users love the mobile experience and employ half of the day browsing products regularly. It’s worth investing in a cross-browser multi-platform eCommerce app for maximizing your ROI. 

Developing a robust mobile app is your golden ticket to success since it efficiently wins users’ attention. It might increase your overall eCommerce website cost, but the long-term benefits are hard to resist.

• Augmented Reality (AR)

Augmented Reality (AR) is said to be one of the hottest trends in the eCommerce domain. It has the power to revolutionize your enterprise since it engages and entertains users and potential users. 

For example, AR will help your users try out particular apparel virtually, and it can push a user to the decision of buying, ensuring higher profits. This might increase your calculated eCommerce website development cost, but trust us, it’s worth the investment.

Wrap-Up Thoughts 

As said before, there’s no exact way to determine your particular eCommerce website cost since every business is different. Nevertheless, when you think about your business, the goals and the objectives, you can easily calculate a basic ballpark range. 

If you want to learn more and get the exact eCommerce website development cost, you can reach out to our team of website developers.
Zazz is the most trusted website development company with years of experience providing end-to-end eCommerce web and app development solutions. If you are planning to build a robust eCommerce website or a mobile app for your business, and are worried about the eCommerce website cost, contact us to learn more.

Retail apps have gained tremendous popularity with consumers because they make the shopping experience more flexible and convenient, especially in comparison to visiting traditional brick-and-mortar stores. 

Having said that, due to the high number of retail applications in the market, it’s becoming increasingly challenging for retailers to use retail mobile apps as an effective tool to boost sales and generate revenue. That’s why we have compiled a comprehensive list of the features consumers are seeking in their retail applications. 

To greatly enhance sales conversions, every business should include the following five features in their retail app development.  

5 Useful Features Consumers Want Most in Retail Apps 

1. Product Details 

Consumers shopping online want to have full access to the details of the product as that aids them in deciding whether or not they want to complete the purchase. Therefore, retail management apps should display the prices of all products listed and their availability and exhibit realistic product reviews and demos. 

The ability to price check an item is a must for consumers because by knowing how much something costs, they can assess if it’s within their budget. Additionally, retail companies can also appear to be more trustworthy to customers if they are upfront about their prices and offerings.   

Customers always want to know if an item is available for purchase regardless of shopping at a store or online. Consumers are much more likely to purchase a product if product listings include information such as the number of items left, whether the product is sold out, and when it will be restocked. 

Customers frequently visit traditional stores because they want to gauge the product’s appearance and examine how it works. This is also possible in retail mobile apps with product demos. During the e-commerce application development process, you can request the developers for an application that provides multiple forms of product previews: static visual images, videos, and even a 3D or AR model.

2. Wish Lists 

Wish lists are a customer favourite in retail applications of all kinds. Wish lists enable users to store, share, and shop goods while on the go. Essentially, when users are browsing shopping applications, wish lists allow them to bookmark their favourite products that they want to purchase or plan to purchase shortly.

Mobile buyers find the wishlist function to be tremendously beneficial because it saves them a lot of time repeatedly searching the product catalogue for their preferred items. Aside from just that, the wishlist function is extremely advantageous to businesses as well. This feature assists online retailers in enhancing their consumers’ buying experience while also boosting retail mobile app sales.

Wish lists provide many benefits to both businesses and their consumers. Failing to adopt the feature might have a significant impact on both the customer experience and revenue.

3. Customized and Interactive User Experience 

The greatest retail trading apps understand who the user is, their brand preferences, and what they buy and then make recommendations based on the user’s unique and specific interests. Thus, excellent UI/UX development is crucial for retail apps. 

Also Read: UI/UX Design Services

In terms of the back-end business, employ technology like AI and Machine Learning to easily gather user data. This data enables the retailer to always maintain appropriate quantities of stock of specific products, styles, and brands on hand based on consumer preferences in a specific geo-targeted area. 

As a result, the consumer experience is greatly enhanced, and they will continue to make frequent purchases on your retail application.

4. Discounts and Loyalty Programs 

Retail applications remind their customers about new product launches and exclusive promotions by harnessing the power of push notifications. If you’re considering retail application development, implementing a well-thought-out push notification approach can be an effective strategy to convert as many users as possible into paying customers.

This can be done by utilizing consumer behaviour insights, preferences, and previous purchase history to consistently remind them about new discount offers on items in their wish list or cart.

In addition to notifications of discounts, loyalty programs are another great way to attract new customers and retain existing users by offering incentives for frequent purchasing. 

According to Annex Cloud’s findings, retailers who have established a customer loyalty program, either themselves or by deploying a front-end development company, have witnessed the following outcomes: a 5-10% increase in revenue and 5-20% increase in customer frequency purchase as well as client spending. 

5. Quick Checkout Process With Multiple Payment Options 

Retailers aim to capitalize on potential impulse purchases. But, unfortunately, any glitch in the checkout process can mean the difference between a successful transaction and a missed chance. In addition, any problem or delay might create doubt, leading to second thoughts and, eventually, lost revenue. 

The purpose of mobile app purchasing should be to establish a fast, rapid, and error-free ordering and purchasing procedure for clients.

In addition,  customers should be able to pay for their purchases using the method they desire. With the rise of mobile payment solutions such as Google Wallet, Apple Pay, and PayPal, cash is falling by the wayside, debit and credit cards may follow suit shortly. If customers, who prefer to use these alternatives, are unable to do so with your app, they may choose to go with a competitor who does. 

The Final Word

Zazz, as a leading app development company,  can assist you in implementing these five key elements in the most cost-effective manner while also recommending other relevant features suited to your retail brand and business requirements. 

Schedule a consultation with us today if interested in retail mobile app development! 

Also Read: 

Mobile App Development Companies in Chicago

Mobile Application Developers New York

Award Winning Top 10 Magento Development Companies In The USA

Nowadays, market players know how to revamp their business processes to gain long-term prosperity, detect supply capabilities, curb costs, and discover new ways to engage and retain consumers, which can only be done by eCommerce ERP integration.

ERP for eCommerce is nothing short of a blessing, and the advantages it puts forward when infused with eCommerce open the door for groundbreaking possibilities. For this reason, enterprises are reaching out to companies providing ERP integration services to streamline their business operations.

This informative blog will weigh on the benefits of integrating eCommerce with ERP software and how it can help you streamline your business functioning effectively. It’ll also cover off the best eCommerce ERP solutions necessary to turn your eCommerce store into a perfect one.

The Logic Behind eCommerce and ERP Integration?

Generally, enterprises ignore eCommerce and ERP integration requirements, considering the cost and business hindrances caused by the need to restructure their legacy systems. Nevertheless, it is worth the cost when you spot the game-changing business outcomes that come with this integration. 

When you infuse the eCommerce distribution chain with your ERP software, it empowers you to operate even more adeptly as an enterprise. The major types of data, like stock availability, tracking/shipping orders, customers’ data, products, and inventory, are connected to your systems to meet the needs faster.

Without eCommerce and ERP integration, there’s always a chance of blunder in the shipment process, resulting in losing out on customers. Brick and mortar retailers have already noticed their businesses diminishing, and the modern operators are laying hold of the market shares with ease. 

The need for eCommerce and ERP integration is evident because it can provide flexibility to an enterprise and let go of vital resources to focus on more value-adding tasks. This is why forward-looking businesses are reaching out for a reliable eCommerce app development company to streamline their business operations.

•  Seven Compelling Business Benefits of Integrating ERP with eCommerce

The fruitful benefits of infusing ERP for eCommerce sites and apps are split into two clear-cut groups:

• Customer Satisfaction;
• Amplified control and diminished operational costs for your enterprise.

A. Superior Customer Satisfaction

1. Trust and Reliability

When a consumer orders a product, only to find out later that it’s not in stock, or a B2B consumer gets one rate from your agent and a different rate from the eCommerce website, it results in annoyance all over. That’s when ERP software integration comes as a saviour.

With B2B eCommerce and ERP integration, consumers will learn that the details and rates on your site are always correct, resulting in generating trust and reliance, and are ready to carry out business with you. 

2. Fetch Real-Time Data 24/7

Integration of ERP software with your eCommerce website will enable customers to have access to fetch live data at any point of the day. They can look over the stock levels and also see the accurate status of their ordered products at any time. 

Therefore, the forward-looking enterprises are reaching out to companies providing top-notch UI/UX app development services to satisfy their users by offering cutting-edge and easy-to-use functionalities in their application for a matchless business experience.

3. Self-Sufficient and Empowered Consumers

With ERP software integration, it is easier to learn about the product status. B2B consumers already have personalized data together with fixed rates, account review, and purchase history. Integrating B2B, eCommerce, and ERP eliminates the need to deal with consumers who need assistance or explore opportunities for growth.

B. Booming Control and Trimmed Costs for Your Enterprise

4. Automating Mundane Tasks and Lowering Human Errors

When eCommerce is integrated with ERP software, daunting tasks such as pricing, product data, and inventory levels are maintained automatically, thus saving time and effort. The capabilities of automation and integration consist of:

• Reduction in Errors

Entering data manually often leads to errors. But with eCommerce ERP software integration, it can eliminate effortlessly, as it cross-checks figures and certifies incoming data.

• Modernized Functioning

Integrated ERP software allows for better access to live data, ordering alerts and labor cost reduction.

The need for paperwork is lessened as information is securely stored in enterprise databases, and everyone in need of the data can acquire it instantly without any fuss. 

5. Increased Productivity

ERP software is well-known for its potentiality to amplify business efficiency by bridging diverse workflows and automating the process of information transfer. This again reduces error, time, and energy. The order accomplishment cycle can start in no time, excellently accelerating your turnaround time. 

6. Cost-Efficient Inventory Management

Every enterprise is exploring diverse and exceptional ways to maximize revenue. The techniques in which ERP software integration solutions can help eCommerce businesses are noteworthy. 

Since the online sales are automatically updated in the ERP software system, businesses can strategize purchasing a way more perfectly. They’ll get to know about the demanding products that are selling like hotcakes, the order quantity to reduce returns and waste costs, or about the products which aren’t in stock, resulting in higher ROI.

7. Refined Control and Business Accuracy

Integrating eCommerce with ERP systems aids enterprises to get a refined and well-defined control of their businesses, resulting in gaining a competitive edge. This is why progressive enterprises are reaching out to companies providing enterprise application development services. 

Streamlining the workflow between an eCommerce platform &an ERP system is pivotal for sales personnel to effectively market products with confidence and accuracy. By doing so, businesses can gain better insight into their operations and enhance their overall operational control. With the help of a reliable eCommerce app development company, organizations can efficiently establish this seamless integration for optimized business outcomes. Having a well-established workflow between these two systems can enhance sales, streamline operations & empower the leadership team with better control.

The Best eCommerce ERP Solutions

You need to secure an eCommerce-based ERP solution for systematic and well-organized management that encompasses all the needed services for enhanced quality control and excellent data security. 

There are many ERP solutions in the market, and picking the best out of the lot might be a difficult job for you. Hence, we’ve picked the four best eCommerce ERP solutions for you so that you can opt for superior and improved ERP software for your online business. 

• Brightpearl

Brightpearl is a cloud-based ERP software model specifically crafted for wholesalers and retailers, regardless of the magnitude of the business. It helps to automate the back-end and effectively holds the trader’s attention on the consumers and the business planning. 

Brightpearl puts forward live financial insights of the enterprise together with the inventory sales and purchases. Hence, the monitoring of the day-to-day selling, order placements, shipping, returns, sales, real-time profits, managing perfect inventories, reducing the chances of overselling is managed by Brightpearl.

• Microsoft

Microsoft is one of the most highly acclaimed and best eCommerce ERP service providers that put forward high-level and planned solutions to eCommerce businesses of all shapes and sizes. 

Microsoft’s ERP software utilizes the Dynamics of the 365 Platform. This platform comprises six products: Microsoft AX, CRM, SL, NAV, RMS, and GP. It provides robust functional assistance for the manufacturers and suppliers that is accurate for running their eCommerce websites.

• ORACLE NETSUITE

ORACLE NETSUITE is immensely popular for its dynamic features, together with its well-structured ERP software service. To revamp online businesses and the ever-changing market trends, NETSUITE functions in a much more accurate way. 

This ERP software is designed to automate the fundamentals in the useful areas that are the most vital for online businesses. Major solutions include revenue, order placements, inventory management, finance, CRM, billings, etc.

• Magento

Magento is regarded as one of the best ERP solutions since it’s free and open-source. This eCommerce ERP software utilizes all the necessary and primary tools that are apt for a smooth and productive setup for an online business platform, especially eCommerce. 

Magento ERP software offers speed and swiftness and can easily boost an enterprise’s growth because of its dynamic and powerful CRM. It loads up customer data effectively and securely, resulting in refining their overall shopping experience. 

The Bottom Line

The growing demand for ERP software systems is quite evident from the fact that it offers tremendous efficiency, which makes the ride plain-sailing for any eCommerce business group, be it a start-up, or a well-established enterprise, in the domain of online business.

Securing an ERP software solution takes good care of the back-end and reduces your cost by a huge margin, thereby helping you draw focus on your enterprise’s strategies. 

So, it’s high time to root for any of the ERP software solutions mentioned above and to integrate it with your eCommerce business, you need to secure the services of the most reputable software development company. And what’s better than reaching out to Zazz for it, isn’t it? Zazz is the most trusted software development agency having years of experience in providing the best ERP software solutions. Our development team pulls out all the stops when integrating ERP software with eCommerce sites for a more streamlined business management. Contact Zazz to learn more.

At a time of crisis like this, opportunities quickly arise in different sectors of the economy. eCommerce businesses state that the mobile app industry is currently the most benefit from the COVID-19 pandemic. Wondering how? We’ll show you why this global scourge has created opportunities in the e-commerce industry.

The first thing to know is that work-from-home policies changed consumer behaviour. One of those changes was evident in the way customers use mobile phones. The demand for mobile applications that solve current problems, such as contact tracing, has caused the Android and iPhone app development to increase greatly.

eCommerce consists of purchasing & selling raw materials, services, or any goods and services through an electronic medium by the consumer, retailer, and company. Retail e-commerce is the exchange of goods and services between an online retail company and consumers. The e-commerce transaction can be of different types, such as business-to-business, business-to-consumer, and consumer-to-consumer.

Factors driving the growth of the e-commerce market before the COVID-19 Pandemic include strong and steady growth of Internet users and increased awareness of online shopping, increased product launches online, the low price due to bulk purchase etc. In addition, an increasing number of exclusive products on the market and lower prices of goods due to the direct distribution channel and economies of scale further contribute to the growth of the global e-commerce market.

Don’t jump out; proceed to read what brands should do and understand how to optimize eCommerce business for new normal. 

While the data shows that shopping behaviours are changing based on generational differences, we also see variations based on gender.

While the survey data displays that women are more likely to worry about the effects of COVID-19. However, it shows that men are more likely to impact their shopping behaviours. Compared to 20% of women, a third of men reported that the Pandemic affected their spending on products. Additionally, 35% of men, compared to 27% of women, reported that it affected how much they spent on experiences.

Men were also found to shop online and avoid in-store experiences more than women. This includes considering options that limit interactions in the store, such as online shopping, store pickup, curbside pickup, and subscription services.

Now What Brands Should do?

We all know, transparency is one of the most crucial characteristics that today’s consumers look for in a brand. When it comes to coronavirus, proactively addressing customer frustrations and fears will support your brand reputation and foster customer loyalty.

Inform consumers about the coronavirus protections you are putting in place. On top of that, consider giving your agents additional training on how to handle any inquiries with proper sensitivity. Also, make sure your display advertising game is up to the task. As per a leading eCommerce app development company, app downloads can increase as people spend more time at home.

Brace Your Ecommerce Business for the “New Normal”

E-commerce involves more than just having a brand and selling products online. Finding the right target audience, product niche, and connecting with your customers is vital because it enables you to cut unnecessary costs and provide the most suitable products for your customer base.

The initial steps are taken to develop and launch your store and pay for the growth of your business. Since there is no direct communication with the buyer, you have to compete with other online stores in terms of product quality, price and offers to remain relevant. Since people’s consumer behaviour changes due to the shift to digitization, there are several factors to address before thinking about success.

Things to consider before setting up your eCommerce business:

1. Since the COVID-19 Pandemic has made online shopping stand out, you can have a distinct advantage over others by offering niche products that are not available in other online stores. Having a speciality product offering limits the costs caused and gives you an edge over your conventional rivals. Also, by filtering your market, you can find sections that your competitors have not taken advantage of.

2. In a world where online shopping is slowly becoming the norm, you need to ensure that your business has fully adapted to all online payment methods. Since payments are made at the touch of a button, it breaks any geographic restrictions regarding the order, induces confidence in your business, and helps make recurring payments more convenient, as there is no involvement of large sums of money in cash.

3. Since the e-commerce platform is full of competitive companies, it is very important to do a thorough analysis of your competitors to understand the market’s realities better. This also acts as a rectification tool if you are not as compliant as your competitors and helps you formulate better strategies for your business.

How Coronavirus is Impacting eCommerce?

Now is the time to invest in mobile apps if you are still sceptical about the idea. With thousands of opportunities in different industries, you won’t lose a niche to invest your time and creativity.

Experience a transformative mobile experience with Zazz’s mobile app development services. We are a leading IT service provider in the USA with multiple offices around the world. You can connect with our eCommerce app developers to start your hallucinations project today.